During my presentation yesterday (watch it) I talked about the concept of media convergence…

“Media Convergence is not the reduction of devices but the expansion of channels to content combinations.”

I used TVNZ as an example to demonstrate these changing times.

This morning I received an email from John Ferguson (Production Manager of Interactive) at TVNZ anouncing the launch of their ondemand service.

I worked with John and his team on the great Vista Sidebar gadget that they produced and I’m convinced that this team really gets it!

Now over to ondemand to try it out!

The Long Tail of TV in NZ is with us!

Great work!