Hi,
to do the xml serialization you need to create two applications
1) one web application without user Interface means, if you run it will show the target xml file. (with have URL / Port / own channel )
2) create one window base application to host, we can create window service or simple console application which run 24/7 mode…it will always check the any request has come on the particular URL / Port / channel …then this host application take the input xml file and do the pocess and return the new xml file which will match with your type message